A closer look at objections to direct marketing under Article 21(2) GDPR

Things are so hectic in the data privacy world at the moment that it amazes me how any lawyers or privacy professionals are able to write any commentary or articles on top of their day jobs. That’s partly why my last post on this blog was from January. However, so many clients and other people have asked about the scope and operation of the right to object to direct marketing ("including profiling") under Article 21(2) that I thought it worth writing a short post about it.